MOTHERS OF INVENTION

voomcart1Amid a pandemic, these women entrepreneurs are patiently watching the first shipment of product literally crossing the ocean for delivery in Canada. The VOOMCART is the shop local, walking, and environmental answer to getting out of your car and walking your shop.

For many years Tori Wright and Erin Binnie were “hellbent on the ‘empty stroller’ syndrome. We searched and searched for a product that would replace the easy walking and shopping a stroller provided”. In that quest, they “were blown away we could find nothing that suited us – there was nothing for people who were too cool or fast for granny carts”. So the idea began, and the VOOMCART was born. Easy to transport and easy to manoeuvre, sturdy enough to carry lots of groceries and wine while at the same time being stylish and funky. How hard could it be??

Well, like most things worth doing harder than they thought and equally as rewarding.

Four years later, many redesigns, prototypes, manufacturing changes, customer analysis, a pandemic, teenagers, go fund me campaign, websites, marketing materials they anxiously await their new urban shopping buggy for the 21st century. No more granny carts. Bring on the VOOMCART!

What was the most challenging part of this whole journey? And the best part?
“The hardest part of the journey brings us to the best part – a simple, effective design. Each VOOMCART prototype took many months and significant investment. We created over 6 prototypes before landing with our supplier, who in turn, created 5 more before the finalize the design. Knowing that we’ve created a product that can bring joy to many people. ”

What advice would you give to others in your situation trying to bring a new product to market?
“If you genuinely believe you’ve identified a void —  whereby inventing a product to fill that void will make people happier after they own it than they were before – then the journey is worth it! ”

Why do we need this product??
“Our VOOMCART is the ultimate personal shopping cart — we engineered it for active people who want an easy, comfortable and stylish way to transport their stuff. We make it so fun to walk your shop that people are taking VOOMCART to their local neighbourhood shops and leaving the car behind. That’s a win-win for a healthy lifestyle, connecting with the community, and reducing traffic congestion.”
For more information visit VOOMCART.COM

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