Value of Art and how it helps to sell houses

By Duncan Fremlin

 
In 1987 when I was first licensed to sell real estate, the idea of staging a property consisted of clearing away the shoes in the hallway so the buyers wouldn’t trip over them.  I exaggerate of course but you get the idea.  It was a simpler time but it didn’t take long for that to change.
My first experience with the value of the “presentation” involved a house in Leslieville that I listed and sold.  The seller was an art fanatic.  He had absolutely covered his walls with pretty much his entire collection of original paintings.   Before going to market, we discussed the effect this might have on the sale.  Would it distract the buyers and divert attention away from the many wonderful features of the house?  These paintings weren’t placed strategically so there was no discussion about placement.  The question was, do we leave them or remove them?
As it turns out, we left them where they were.  Because of the art, this listing became very well known in the real estate community.  In sales, this is a good thing so it sold quickly and for a lot of money.  I’ve often wondered what the buyer thought when they arrived to see the house in its emptied state for the first time.  The transformation was remarkable.

 
Now of course, art as a real estate tool is de rigeur.  We use all kinds of art to enhance our listings.
Aside from art on the walls, preparing a house for sale today includes floral art.  There’s the front step to consider.  A dining room table. The master suite.  The bathroom.

 
The art of music is also in evidence at many open houses.  Acoustic guitars (and even banjos) carefully displayed in the living room or family room (never place a banjo in a bedroom) are now considered a tool in the arsenal of a Realtor.  I suppose these have replaced the now invisible television set that once dominated all living rooms.  Here’s a better idea.  Go to the Arts & Craft site on the Cabbagetown Festival weekend to buy a “resophonic tin can banjo” at Iron: Uke. www.thegreatmush-uke.com.  When displayed properly, the house buyer will walk in, see the tin can banjo and demand to present an offer on the house.  It’s uncanny how that happens.  I can’t say exactly how much value this feature will add but I would have to think we’re talking at least a few bucks.

 
If you have a living room wall in need of something and your Van Gough is just not large enough, you can always call the Art Gallery of Ontario and ask if you can rent a $36,000.00 John Brown original.   The rate is $1,360.00 per month.  I’m just saying.  You do have options.
As for carpets, a well-placed Persian rug can inspire an otherwise dull room.  I’ve even seen this work in a kitchen.   If you’re like the rest of us, you probably have one rolled up in a corner of the basement.  That’s the one you bought at the festival yard sale back in 1993 remember?  Drag it out, air it out and roll it out.  Voila.  Buyers will be impressed.

 
One more important thing to remember.  Harvest the dandelions in your front yard and plant flowers from the local nursery.  As the buyer arrives and begins the walk towards your porch, the enhanced “curb appeal” will set the tone nicely for the rest of your artfully-presented house.

TwitterGoogle+FacebookLinkedInDiggStumbleUponBlogger PostDeliciousShare

Other News

Forsythia-Festival-article-photo

#ThinkSpring

Contributed by Shawna King Pereira. A true sign that spring has arrived in Cabbagetown is the blooming of our beloved yellow forsythia flower.   Not only do the blooms colour our … [Read More...]

Sword-St.-neighbour--Redwing-walks-photo-by-Linda

Our Neighbour is Doing Great Things!

Contributed by Timothy Neesam and Linda Weichel. We’re residents of Sword Street and would like to give a public cheer for our neighbour Lisa Gervais. Lisa’s been running ecology/history tours of … [Read More...]

SIDEWALK

Cracks in the Sidewalk

Contributed by Andre Bermon. At the foot of Parliament Street, a tech giant seeks a futuristic, data driven “smart city,” the likes of which Toronto has never seen. In October 2017, Sidewalk Labs, the … [Read More...]

ClothingDrive_Bloch

6th Annual Clothing Drive

Our Friends at the Bloch Team are hosting their 6th annual Clothing Drive. Save all those good clothes and be ready. In support of the Oasis Addiction Recovery Program. Thanks Bloch Team. … [Read More...]

front-banner

SPRING HAS SPRUNG

Contributed by Sarah Cook, Publisher. Well, spring is here- my favorite time of year   It’s time to put away your heavy jacket, the snow boots, and gloves, and sort through our spring … [Read More...]

PSN-Ad---Final

CRC HIRES YOUTH

Contributed by Blake Keidan. Not being able to afford food on the table or a roof over your head is a stress that no Canadian should have to suffer. While there is a national strategy to reduce … [Read More...]

Behind the scenes

Contributed by Michael Hepburn. The forsythia blossoming the first weekend in May notes the arrival of Cabbagetowns Forsythia Festival. Traditionally marking the beginning of spring in Cabbagetown. … [Read More...]

How to Make the Most of Spring

Contributed by Laurie Ward. Laurie is a Toronto-based Shiatsu Therapist offering treatments downtown. She has been part of the health and wellness community for more than 20 years. Get more info and … [Read More...]

Desmond-Ryan

10-33 Assist PC

Contributed by Author Desmond P. Ryan. In our last instalment of Cabbagetown resident Desmond P. Ryan’s 10-33 Assist PC, fictional Detective Constable Mike O’Shea--a cop with a knack for working hard … [Read More...]

THE PICKY EATER PART 2

Contributed by: Letitia Mancini ~ Family Coach. Remember these key points when introducing new foods: Introduce one new food at a time. Introduce new food by associating it with favourite foods. … [Read More...]

Cabbagetown-Youth-Centre

Cabbagetown Youth Centre History

Peter Wylie’s name was in the newspaper, and it was a problem. It was the late 1960s, and he had taken part in an amateur boxing competition in Toronto. Wylie, a rookie police officer, hadn’t realized … [Read More...]

Momentum Montessori